R a r e 80
IMPACT for brands, businesses and influencers
Dictionary
Definitions from Oxford Languages ·
rarity / rare AT / r a r e 80
/ˈrɛːrɪti/
noun
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the state or quality of being rare.
Similar : infrequency, rareness, unusualness, uncommonness, singularity, uniqueness, scarcity
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a rare thing, especially one having particular value
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a distinct love of all things 80s
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A Subscription to Distinction
The Shining
25 years of creative & commercial expertise delivering the highest quality brand experiences, launches & campaigns across technology, automotive, music & entertainment.
R a r e 80 have activated for & partnered with some of the biggest brands in the world. From Playstation, Stella Artois, Arrival, Virgin, MTV & Lotus Cars - masterminding ground breaking collaborations, global launches, 360 campaigns & experiential ‘wow’ moments under the guidance of founder Ali Thompson.
Commercially minded & accountable - genuine creative thinkers & disruptors who have conceived / launched / grown multiple brands, including MTV Crashes & Club MTV, Roborace, Arrival & Lotus Theory 1. Culminating in many years of end to end project management success, from achieving public & private funding through to delivering much lauded global activations & revenue streams.
A keen appreciation of new technology via projects at Roborace, the ‘World’s first driverless Race series’, including numerous global firsts, led to a new challenge helping list $8bn NASDAQ valued unicorn, Arrival. Prescience & flexibility, negotiating prowess and a natural ability to thrive in ever-changing environments have enabled the company to deliver increasingly lauded marketing activations, partnerships & live experiences - most recently for Lotus Cars at London Design Festival & Goodwood Festival of Speed.
Ali Thompson - Founder
Club MTV - Global Tour
Back To The Future
Major Events / Creative Execution / Brand Strategy
ROB MAYHEW
Brand Audit & Design / Experiential Campaigns
Branding / Event Direction / Partnerships
Brand & Venue Launch / Creative Strategy
Global Events / Collabs / Brand Launch
Global Events / Sponsorship & Revenue / Brand creation
Merchandise Design
Brand Audit & Design / Experiential Campaigns
Roborace Launch Party MWC
Do The Right Thing
Experiential • Partnerships • Commercial
Emotional • Investable
Events • Experience Measurement
Unforgettable • ROI
Branding • Writing
Engaging • Lasting
Creative Interrogation • Curiosity • Conviction
Relentless • Uncommon • Demanding
Start-Ups • Disruption
Energy & Experience • Unexpected
Merchandise Design
Stand Out
MTV Crashes Plymouth
Arrival x Balenciaga
Say Anything